Woodart Vietnam sits in central Vietnam, in Điện Bàn (Quảng Nam) not far from Hoi An, and it has grown from a local carving atelier into a studio with a global audience. The team presents itself as a wood carving gallery and studio rooted in Vietnamese tradition, but with a clear goal of pushing the craft forward rather than treating it like museum-only heritage.
A big part of that identity is the studio’s stated mission: to bring Vietnamese wood art to the world, and to challenge the idea that carving is “for elders” or stuck in the past. That mission shows up in what they carve, how they film it, and how openly they invite visitors into the process.
From craft village roots to a public-facing atelier
On their own site, Woodart Vietnam describes being founded by two friends, Duy and Céline, combining an artist-led workshop with someone focused on communication and business. The story is presented with a strong craft lineage in the background: Duy comes from a family connected to wood carving, and the studio credits his father, Mr. Thu Tran, as a major figure in Vietnamese sculpture and in modernizing the art form.
Outside coverage echoes the same bigger theme: a young, Gen Z maker using traditional skills while aiming at a broader, younger market. A Vietnamese outlet describes Tran Duy blending traditional values with modern creativity, and notes that the workshop has become an attractive stop for travelers, especially foreigners.
Signature work: anime, superheroes, and big-block sculpture
What makes Woodart Vietnam instantly recognizable is its mix of subject matter. Alongside traditional wall art themes, the studio leans hard into pop culture – anime series, Marvel-style characters, and game-inspired figures appear as finished wall panels and sculptures across their shop categories.
The scale is not a gimmick either. Their process often starts with a hefty timber block and a rough silhouette, then moves through chainsaw shaping into finer carving and detailing. In one widely shared example, the studio recreated Godzilla from a large cube of mahogany, using a chainsaw for the early massing and rotary tools for refinement, with the finished piece taking 25 days.
That combination – traditional carving discipline applied to characters people instantly recognize – is also why their video content performs so well. Their YouTube channel shows “Wood Carving in Hoi An” style process videos and has grown to around 1.14 million subscribers.
A studio that doubles as a learning space
Woodart Vietnam is not positioned as a closed workshop. The studio actively runs classes and workshops ranging from short sessions to multi-day and long-term formats. Their own site lists workshop options such as 1-day, 5-day, and 28-day programs. On travel platforms, the offering is framed as an “art space” where visitors can experience wood carving in the village setting near Hoi An, including a 3-hour class and longer hands-on sessions.
Put together, Woodart Vietnam is a good snapshot of where craft is heading when it refuses to stay in a single lane: local tradition, internet-scale storytelling, and contemporary subject matter, all carved the slow way – one cut at a time.
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